Cheese, Change, and Cheyenne
Your signature characteristic as an executive will be how you respond to change. Here’s a bit of verse for you, courtesy of country music legend George Strait: She said, […]
A Song For Me at 23
If I could tell my younger self what matters in professional life…I would tell him this. I walked out of college a free man, but I didn’t know it. I […]
All In
We say we are “all in,” but do we mean it? In 1519, the explorer Hernando Cortes scuttled his ships off the coast of Mexico. He did it to ensure […]
Have it M.A.D.E. With Your Team
A short primer on how to lead yourself and your team. Remember when you followed somebody else who really wasn’t great at managing process? Remember how you used to talk about […]
The Commodity Paradox
Why serving commodity markets could be a great opportunity to differentiate. If you work in B2B marketing, chances are you have heard or even uttered the words ‘It’s a commodity […]
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