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Be Who You Are

It’s Your Value Proposition, Stupid!

September 22, 2016/1 Comment/in Strategy/by Geoff Wilson

The missing link in too many strategies is the master link.   Have you ever walked into a store and said “I’m buying brand X because they have the best […]

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Your Platitudes Are Showing

September 20, 2016/0 Comments/in Strategy/by Geoff Wilson

Strategic platitudes can ruin your day.   Have a look at these: “We’re going to be number 1 or number 2 in our markets.” “We’re going to double the size […]

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Strategic synthesis: The art and corruption of brevity

September 18, 2016/0 Comments/in Insight & Foresight, Leadership & Clarity, Strategy/by Geoff Wilson

Pithy management insights have their place—and their perils.

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That Dead Guy In Your Organization

September 16, 2016/0 Comments/in Leadership & Clarity/by Geoff Wilson

Put it in their belly, not their back. You ever have an experience where a senior manager called the death of a living and breathing individual?  I don’t mean literal death, […]

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Don’t Forget Your Change

September 11, 2016/0 Comments/in Strategy/by Geoff Wilson

The focus of strategy should be on what needs to change, but too often, we leave the change behind.    For those of us who still pay in cash, there […]

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Recent Comments

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