It’s Your Value Proposition, Stupid!
The missing link in too many strategies is the master link. Have you ever walked into a store and said “I’m buying brand X because they have the best […]
The missing link in too many strategies is the master link. Have you ever walked into a store and said “I’m buying brand X because they have the best […]
Strategic platitudes can ruin your day. Have a look at these: “We’re going to be number 1 or number 2 in our markets.” “We’re going to double the size […]
Pithy management insights have their place—and their perils.
Put it in their belly, not their back. You ever have an experience where a senior manager called the death of a living and breathing individual? I don’t mean literal death, […]
The focus of strategy should be on what needs to change, but too often, we leave the change behind. For those of us who still pay in cash, there […]
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