The Commodity Paradox
Why serving commodity markets could be a great opportunity to differentiate. If you work in B2B marketing, chances are you have heard or even uttered the words ‘It’s a commodity […]
When Your Story Misses The Point
Narratives are fantastic…as long as they don’t skirt the point. A couple of nights ago, I had the opportunity to watch the musical Les Misérables in NYC. This was […]
The Best Praise For a Pro
What it means to be “fire and forget.” “Fire and forget…” It’s a term used to describe smart weapons that can lead themselves to a designated target. It’s also […]
Strategy That’s Liquid At Room Temperature
Formulating and deploying effective strategy during good times is hard…A few basic practices can help you along. One of the fascinating things about most people is their ability […]
What are you good at?
Just another post on playing to your strengths… I am 6 foot 7 inches tall and a smidgen under 300 pounds; you might not know it to look at me, […]
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