It’s All About the Experience
Why a great customer experience matters, even if you’re selling widgets With the advent of digitalization, our experiences as consumers have reached a whole new level. You know exactly […]
Entries by Angela Lovejoy
Dear Younger Me
10 pieces of advice I would give to my twenty-something self After recently depositing my youngest at college, it got me thinking about myself back then. I was painfully […]
The Commodity Paradox
Why serving commodity markets could be a great opportunity to differentiate. If you work in B2B marketing, chances are you have heard or even uttered the words ‘It’s a commodity […]
Benchmarking – how do you measure up?
How benchmarking can leave you on the bench A few weeks ago, my family and I took a trip to the beach. We arrived in the middle of a […]
Technology – Putting the Cuss in Customer Experience
Why technology is indirectly stressing our customer service experience The other day, while waiting for my prescription to be filled, I was subjected to one side of a heated […]
Your Customer Has a Voice. Are You Listening?
Why hanging out with customers should be on everyone’s job spec When was the last time you visited a customer? If you’re in sales, it doesn’t count; that goes […]
info@wilsongrowthpartners.com
/wilsongrowthpartners
@GeoffTWilson